Step Nine: Action Campaign

Lesson Plan

Now that the research is done and students have articulated a proposed public policy solution for the chosen issue, they learn how to gather support. Students learn 12 different campaign and publicity strategies, then apply what they’ve learned by creating publicity materials to promote the class' public policy solution. This lesson may be done as a fictional exercise or to kick off a real-life campaign.

This resource was created with support from the National Association of Counties.


The students will:

  • Identify a variety of strategies for building public awareness and support.
  • Evaluate the best strategies to use for different objectives.
  • Create components of an action campaign for the solution the class chose.