Web Activity: Monetization

Detecting Deception

Follow the link to see what the FCC has to say about a practice called “native advertising.”

Response Question: 
  1. How does the FCC define "native advertising"?
  2. Scroll down to part I (“Established Principles…”) and find the third paragraph under the heading (starting with “A basic…”). Read the whole paragraph. What makes an advertisement deceptive?
  3. Scroll down even farther and read Example 6. Why does the FCC believe the ad described in Example 6 could be deceptive?
Response not required