Step 9: Grab People’s Attention
In this step, students get creative by developing “swag” to promote their cause. They learn principles of effective attention-grabbing that they apply to their own swag designs, including how to write a tagline and use visuals effectively. Students also research cost estimates for promotional materials and discuss the value of these items.
The student will:
- Describe the purpose of promotional materials
- Write a compelling tag line for their cause
- Design effective promotional materials
- Estimate the cost of producing promotional materials