Web Activity: Monetization

Audience for Sale (Fox News)

Follow the link to see the advertiser-facing website for Fox News.

Response Question: 
  1. If you didn't already know that a news provider's audience is a product, what does this page say that would let you know its audience is "for sale"?
  2. How does Fox News describe its audience?
  3. Look at the graphic that says “#1” in the middle. How do you think this graphic is supposed to influence a potential advertiser?

Response not required