In this mini-lesson, give your students a reality check about the news industry by helping them understand that news is a business. Students learn how news providers monetize the news through advertisements and consider how the news/profit relationship affects journalism and news audiences.

Web Activity Link: https://quest.icivics.org/web-quests/web-activity-monetization

This resource was created with support from the Raab Family Foundation.

Learning Objectives

  • Recognize that news reporting is a business
  • Identify the relationship between news and advertising
  • Evaluate “native advertising” for deceptiveness

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