Now that the research is done and students have articulated a proposed public policy solution for the chosen issue, they learn how to gather support. Students learn 12 different campaign and publicity strategies, then apply what they’ve learned by creating publicity materials to promote the class' public policy solution. This lesson may be done as a fictional exercise or to kick off a real-life campaign.
The students will:
ANTICIPATE by asking students what they think would be the most effective way to get public attention and support for the solution the class has proposed.
DISTRIBUTE one Launch a Campaign reading page to each student.
READ the material with the class, pausing to discuss each campaign method.
DISTRIBUTE one Review Worksheet to each student.
ASSIGN students to complete the worksheet using their reading.
DISCUSS the students’ answers, using this as a lead-in to the next part of the lesson.
EXPLAIN to the class that they will be creating different pieces of an action campaign.
ASSIGN individual students to create different components of the class’s action campaign. This can be a fictional exercise, or it can be a springboard to actually promoting the idea in the real world. (Some of the components involve writing, so you may want to consider assigning the whole class to work on one or two of these.)
DISTRIBUTE the appropriate templates for students to use.
ASSIGN students to complete their templates.
POST the campaign components where everyone can see them.
CLOSE by asking students to think about the piece of the campaign they created and decide what the next step might be if they were going to put their template into action in real life. What would they need to do? (e.g., find a printing company, call the newspaper, log on to Facebook and start an account, etc.) Call on students to share answers.